Marketing Analysis

(B2C) SudzBox – Campaign Planning

About the Project

SudzBox Co. was formed in 2013 by 27 year old Entrepreneur, Jesse Aquino. He started out detailing his first 1995 Honda Prelude.

It was beat up and needed love to the fullest extent. He learned ground up and made many mistakes along the way. With over 8 years experience of restoring paint and detailing, he’s learned how to bring cars back from the dead into show room cars.

His goal is to share all of his knowledge across the car community to bring the detailing market to the next level and make it the next global trend. We will discuss what other channels can be used to increase website visits using remarketing tactics.

Objective: Website Traffic

Channels Used: Instagram sponsored posts & Organic, Google Ads Remarketing

To see the entire plan, please see “Project Images” on the right panel, in which you will find all the slides for this project.

Key Takeaways
  • We discuss why buyer personas help businesses understand customers, tailor marketing, and increase engagement, sales, and revenue.
  • Marketing objectives direct campaigns, measure success and ensure efficient resource utilization.
  • Benefits of remarketing: increased brand awareness, improved conversion rates, and higher return on investment (ROI).
  • Benefits of competitor analysis: gaining a competitive edge, identifying market trends, and developing effective strategies.
Project Images

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