ABC University Online has been leveraging Google Ads campaigns to attract prospective students to its online degree programs for several years. The objective of this project is to conduct a comprehensive performance analysis of these campaigns—including search ads, display ads, and video ads—to uncover optimization opportunities and recommend strategies for driving higher conversions and enrollment rates.
This analysis will involve a detailed review of ABC University Online’s ad copy, targeting parameters, bidding strategies, and landing pages. We will also benchmark their performance against competitors’ campaigns and assess industry trends to identify areas for strategic growth.
The project will be delivered in stages:
- Data Collection and Analysis – Auditing historical performance metrics to identify trends and areas for improvement.
- Competitor Research – Evaluating competitors’ strategies to identify gaps and opportunities.
- Optimization Recommendations – Providing actionable steps to enhance ad targeting, creative performance, and budget efficiency.
Our team will collaborate closely with ABC University Online to ensure recommendations are aligned with their goals and tailored for their target audience. The strategies presented will focus on delivering measurable ROI and improving the user experience for prospective students.
To view the complete project plan, please refer to the Project Images provided in the slides.
- Campaign Audit & Analysis: Reviewed ad copy, targeting settings, bidding strategies, and landing pages to assess current performance.
- Competitor Insights: Evaluated industry trends and competing campaigns to identify opportunities for differentiation and growth.
- Practical Recommendations: Delivered data-driven strategies for improving ad copy, refining targeting, and optimizing bidding.
- Multi-Channel Optimization: Focused on enhancing search, display, and video ads to expand reach and engagement.
- Landing Page Improvements: Recommended updates to streamline the user experience and increase conversion rates.
- Targeted Growth Opportunities: Highlighted ways to leverage market trends and outperform competitors in the online education space.
The end goal of this project is to empower ABC University Online to achieve its marketing objectives, improve Google Ads performance, increase ROI, and create a seamless, engaging experience for prospective students.
