The project is designed to help Wild Wheat Bakery create a high-performing Google Ads campaign that targets the right audience and drives traffic to its website. By using a structured account setup and proven PPC strategies, Wild Wheat Bakery can maximize its online presence and scale its business effectively.
We’ll begin with detailed keyword research to identify high-intent and relevant keywords for Wild Wheat Bakery. Using this data, we’ll organize tightly themed ad groups that align with specific search intents and write compelling ad copy optimized for performance. Our team will also design conversion-focused landing pages that provide a seamless user experience and support higher engagement rates.
Throughout the project, we’ll leverage Google Ads tools and features to monitor performance and continuously optimize the campaign. This includes strategic use of negative keywords (as outlined in the spreadsheet) to filter out irrelevant searches and smart bidding strategies to control costs while maximizing conversions. The project will also explore budgeting techniques, audience targeting, and performance tracking using data analytics to refine the campaign over time.
By the end of the project, Wild Wheat Bakery will have a clear framework for building and managing effective Google Ads campaigns. This structure will help the bakery reach its target audience, increase conversions, and sustain long-term growth.
For an in-depth breakdown of the campaign strategy, including keyword lists, ad groups, and ad copy, please see the project images and the Google Ads account structure spreadsheet linked below:
Spreadsheet Link
- Campaign Organization Drives Performance: A well-structured Google Ads account—complete with organized ad groups and responsive ad copy—ensures higher relevance, better Quality Scores, and improved ROI.
- Keyword Selection is Key: High-performing keywords (as outlined in the spreadsheet) connect Wild Wheat Bakery to ready-to-buy customers. Negative keywords further refine targeting to reduce wasted spend.
- Responsive Ads Improve Engagement: Dynamic ad formats tested in the campaign boost click-through rates by matching searcher intent with flexible ad variations.
- Landing Pages Convert Clicks into Sales: Optimized landing pages aligned with ads provide a cohesive experience that increases conversion rates.
- Data and Analytics Drive Optimization: Ongoing performance tracking and refinements based on data ensure that the campaign scales effectively and delivers long-term value.
By the end of the project, you’ll have the skills and strategies to create, manage, and scale Google Ads campaigns that maximize ROI and support Wild Wheat Bakery’s growth.
