About the Project
Western Governors University (WGU) is a nonprofit, online university that offers competency-based education to students across the United States. In recent years, WGU has implemented several successful campaigns that have helped increase its visibility and attract more students. Today we will discuss different ways we are able to critique WGU’s marketing efforts and add our own analysis/plan to increase enrollments. And our competitor today will be The University of Phoenix.
Our Objective: Leads
Channels used: Google Search Ads and FB Ads platform
To see the entire plan, please see “Project Images” on the right panel, in which you will find all the slides for this project.
- We discuss why buyer personas help businesses understand customers, tailor marketing, and increase engagement, sales, and revenue.
- Marketing campaign objectives provide direction, measure success, and optimize resources.
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Marketing competitor analysis gains a competitive edge by understanding competition, identifying trends, and developing strategies.
