About the Project
Maybelline is a global cosmetics brand that was founded over a century ago by Tom Lyle Williams. The brand has become synonymous with affordable, high-quality makeup products that are designed to enhance natural beauty and empower women around the world. From lipsticks and eyeshadows to foundations and mascaras, Maybelline offers a diverse range of products that cater to every skin type, tone, and preference. The brand has a strong reputation for innovation, quality, and accessibility, with a commitment to staying at the forefront of the cosmetics industry. Today, Maybelline is one of the most recognizable and beloved brands in the world of makeup, inspiring confidence and self-expression in women everywhere.
Objective for a user persona of Meyballine: The marketing objective for the Maybelline user persona is to establish a strong and lasting brand presence among young, fashion-conscious women who are interested in beauty and cosmetics. To achieve this, Maybelline needs to create targeted marketing campaigns that are designed to resonate with the specific needs, goals, and behavior patterns of this audience. This involves conducting extensive market research to understand the preferences and habits of this demographic, and then using this data to develop marketing strategies that are tailored to their needs.
To see the entire plan, please see “Project Images” on the right panel, in which you will find all the slides for this project.
- Targeted marketing campaigns that are tailored to the specific needs, goals, and behavior patterns of this audience are crucial for achieving this objective.
- Social media platforms such as Instagram and Facebook can be leveraged to reach the target audience where they are and build a strong online community of loyal fans and followers.
- Collaborating with popular fashion bloggers and beauty vloggers can help Maybelline showcase their products in an authentic and relatable way, and reach new audiences.
