About the Project
Olympic Hiking Co is a leading outdoor adventure company that offers guided hiking tours in the Olympic National Park. The objective of this project is to conduct an Onpage SEO audit of their website to identify areas of improvement and provide recommendations for optimizing their website’s search engine visibility and ranking.
The audit will include a review of Olympic Hiking Co’s website architecture, content, metadata, internal linking, and technical SEO factors such as site speed and mobile responsiveness. The audit will also include a competitor analysis to identify areas where Olympic Hiking Co can differentiate themselves and gain a competitive advantage.
The recommendations provided will be tailored to Olympic Hiking Co’s marketing goals and objectives, and will be practical and effective for their specific target audience and industry. The project will be conducted in several stages, including data collection and analysis, competitor research, and optimization recommendations.
Our team will work closely with Olympic Hiking Co to ensure that our recommendations align with their brand and marketing goals, and that our strategies are practical and feasible for their website. By conducting this On-page SEO audit, we aim to help Olympic Hiking Co increase their website’s search engine visibility and ranking, attract more organic traffic, and improve their online presence and brand reputation.
- Technical SEO:
- Checked the website’s page speed using Google PageSpeed Insights and found that it needs improvement.
- Analyzed the website’s mobile responsiveness using Google’s Mobile-Friendly Test and found that it needs optimization.
- Checked for crawl errors using Google Search Console and found several 404 errors that need to be fixed.
- Reviewed the website’s sitemap and robots.txt file and found that they are properly configured.
- On-page optimization:
- Analyzed the website’s content and found that it lacks relevant keywords and phrases that users might search for.
- Reviewed the website’s metadata and found that it needs optimization to include relevant keywords and phrases.
- Analyzed the website’s internal linking structure and found that it needs improvement to improve user navigation and search engine visibility.
- Reviewed the website’s URL structure and found that it needs optimization to include relevant keywords and phrases.
- Off-page optimization:
- Analyzed the website’s backlink profile using tools like Ahrefs and found that it needs improvement to increase the website’s online reputation and authority.
- Reviewed the website’s social media presence and found that it needs optimization to improve engagement and increase brand awareness.
- Keyword research:
- Conducted keyword research using tools like Google Keyword Planner and found several relevant keywords and phrases that Olympic Hiking Co should target to improve their search engine visibility and attract more organic traffic.
- Competitor analysis:
- Analyzed the website’s competitors using tools like SEMrush and found areas where Olympic Hiking Co can differentiate themselves and gain a competitive advantage, such as offering unique hiking experiences or targeting specific demographics.
- Local SEO:
- Optimized the website for local search by creating and optimizing a Google My Business listing, building local citations, and creating local content that targets relevant keywords and phrases.
Based on the findings of the SEO audit, recommendations were provided to Olympic Hiking Co to improve their website’s search engine visibility, attract more organic traffic, and improve their online presence and brand reputation. These recommendations included optimizing the website’s page speed and mobile responsiveness, improving the website’s content and metadata, building high-quality backlinks, and targeting relevant keywords and phrases through local SEO and content optimization.
